Free Profanity Block List Generator for Instagram and Facebook
Meta lets you hand it a list of words to hide on sight, and then hands you an empty box. Tick your languages and how strict you want to be, and copy a ready made list. Nothing you type ever leaves your browser.
Your list
Click the button below to generate your list 👇
Free. No signup, no email. Nothing you type here leaves your browser.
Automated comment moderation for Facebook and Instagram
We monitor your Facebook and Instagram pages 24/7 and automatically hide bad comments and spam in your ads and organic posts.
14-day money-back guarantee. Setup in 2 minutes.
What this tool does
Both platforms ship a profanity filter and both have it switched off by default. Turn it on. Then add your own list, because the built in filter only covers what Meta decided it covers, and it does not know that your ads run in French.
The awkward part of writing this list yourself is that you have to sit and type out every swear word you can think of, in every language you advertise in, which is nobody's favourite afternoon. This tool has already done it, in five languages, split by how strong the word is so you get to decide where your line is.
It is free, there is no signup and no email, and the whole thing runs in your browser. Nothing you add to the list is ever uploaded, because there is no server involved.
How to add a profanity block list on Instagram
Instagram keeps this under Hidden Words, and it has two halves: its own filter, and your custom list. You want both.
- 1Generate and copy your listTick the languages you advertise in and the levels you want gone, then press Copy list.
- 2Open Hidden Words in InstagramGo to your profile, tap the menu, then Settings and activity, then find the Hidden Words section.
- 3Turn on the built in filter firstSwitch on Instagram's own offensive words filter. It is off by default, it is free, and it runs alongside your own list rather than instead of it.
- 4Paste your list into custom wordsTap Manage custom words and phrases and paste the list in. The field wants words separated by commas, which is exactly what this tool gives you.
How to add blocked words on a Facebook Page
Facebook calls the same idea Content Moderation, and it also has a separate profanity filter with its own strength setting.
- 1Copy your listSwitch the platform above to Facebook Page, then press Copy list.
- 2Open Content ModerationFrom your Page go to Settings, then Privacy, then Public Posts, and scroll to Content Moderation. It lives in your Page settings, not in Meta Business Suite's own settings.
- 3Paste the list and savePaste it in and save. You can also upload it as a .csv if you would rather keep the list in a file.
- 4Set the profanity filter as wellFacebook's own profanity filter is separate and has strength settings. Turn it on in addition to your list, because the two catch different things.
What a profanity list catches, and what it misses
A swear filter is the easiest win in moderation and you should absolutely set one up. It is also the shallowest, and it is worth knowing why.
What the list catches
- The words themselvesIf somebody types it and it is on your list, it is gone before your audience reads it. No judgement calls, no delay, free forever.
- Some of the creative spellingsFacebook's help centre says it also hides variations of your keywords, including common misspellings, plurals, abbreviations, and words written with numbers or symbols. So you do not need to pad the list with every version.
- Languages Meta's own filter ignoresThe built in filter is not equally good in every language. A list you paste in yourself works the same in French, Spanish, Arabic, and German as it does in English.
- Your own particular wordsEvery brand has a term that means trouble for them and nothing to anyone else. The extra field is for those.
What it misses
- Abuse with no swearing in itThis is the big one. The most damaging comment under an ad is usually clean: this is a scam, do not buy, mine broke in a week. Not a swear word in sight, and a profanity list has nothing to say about any of it.
- The difference between angry and delightedThis product is fucking amazing and this product is fucking terrible contain the same word. A filter hides both, and one of those was your best comment today.
- SarcasmYeah, great, another one of these. Every word is polite. A word list has no way to see what is happening.
- Every language you did not tickThe list is exactly as multilingual as you made it. Run a campaign in a sixth language and you are back to writing a word list by hand.
- The innocent comment that matchedFilters match inside words, which is how a list catches a real customer who did nothing wrong. Every entry here is a standalone word to reduce that, but a keyword filter is a blunt instrument by design.
- Anything newLanguage moves. Every new insult is invisible until you notice it and add it by hand, and the people writing them are not waiting for you.
A profanity list vs Sweep Inbox
Set the free list up first, it costs nothing and it works. Here is where a word list stops, and what changes when something reads the comment instead of matching it.
| Profanity block list | Sweep Inbox | |
|---|---|---|
| Price | Free, built into Meta | Paid, with a 14 day money-back guarantee |
| How it decides | Matches the words on your list, plus variations | Our AI model reads the comment and works out what it is |
| Abuse without swearing | Invisible to it | Caught, because it reads the meaning |
| Praise that happens to swear | Hidden along with the abuse | Left alone, because it is a happy customer |
| Other languages | A separate word list per language | Any language, no list to write |
| New insults | Get through until you add them yourself | Handled without you touching a list |
| Upkeep | You maintain the list forever | Nothing to maintain |
Questions people actually ask
- Both platforms take a list of words and hide any comment containing them. On Instagram it is Settings and activity, then Hidden Words, then Manage custom words and phrases. On Facebook it is your Page settings, then Privacy, then Public Posts, then Content Moderation. Both take a comma separated list, which is what this tool produces. Turn on each platform's own profanity filter too, since they are off by default.
More free tools
Every tool here is free, runs in your browser, and never asks for an email.
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Open toolComment Section Health Score
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Open toolAd Comment Cost Calculator
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Covering every hour is 4.2 full time people. See the gap between the coverage you promised and the team you have.
Open toolThe word list is the easy half. We do the other one.
Paste the free list into Meta today, it genuinely helps. When you notice that the comments costing you sales never contained a swear word at all, connect your pages and let Sweep Inbox read them.
14-day money-back guarantee. Cancel anytime.
