Comment moderation guides for Facebook and Instagram
Step by step guides to Meta's own moderation settings, what each one really does, and where it stops. Written for people who run pages and ads, not for people who write code.
Filtering and hiding comments
The settings Meta gives you, where they live, and what they catch.
How to filter comments on Facebook
Facebook gives you three comment filters and hides all of them in different places. Where each one lives, what it catches, and the blind spot all three share.
Read the guideHow to filter comments on Instagram
Instagram calls it Hidden Words, and the toggle most people miss is the one that makes it work. Your list, Meta's list, and what neither of them reads.
Read the guideHow to hide comments on Facebook
Hiding one comment is three taps and nobody gets told. Hiding the scam posted at 2am before your customers read it is a different problem.
Read the guideHow to hide comments on Instagram
Instagram has no Hide button on a comment, whatever the blogs say. It has Delete, Restrict, and Hidden Words, and this is how to pick the right one.
Read the guideHow to turn off comments on Facebook
The real off switch on a Page post, why Facebook makes it awkward, and the case for hiding the bad comments instead of killing the conversation.
Read the guideHow to turn off comments on Instagram
Two taps on any post, and your existing comments come back when you switch it on again. Also why a post with comments off makes people suspicious.
Read the guideSpam and scams
The comments that are not just rude but actively cost you money.
How to stop spam comments on Facebook
Spam mutates weekly and a keyword list is last week's snapshot. Why Moderation Assist's link and new-account rules beat 200 keywords.
Read the guideHow to stop spam comments on Instagram
Emoji spam carries no words, so word filters never see it. Hidden Words takes emojis too, and almost nobody knows.
Read the guideThe Facebook profanity filter
Meta's own list, which you cannot see, edit, or argue with. What the three settings really do and why strong hides your happy customers.
Read the guideInstagram's offensive comment filter
Turn it on, then build your own list beside it, because Meta's list is English-shaped and your audience probably is not.
Read the guideHow to spot fake comments
The tells are behavioural, not lexical, which is exactly why word lists never catch them. What to read in the comment, the account, and the pattern.
Read the guideComments on your ads
Ad comments do not behave like post comments, and most people never find them.
Bot comments on Facebook ads
Bots find your ads because your ads have reach. Catching them by behaviour instead of vocabulary, and the ones that still get through.
Read the guideHow to hide comments on Facebook ads
Whether your Page keyword list covers ad comments is genuinely contested, so this guide shows you how to test it on your own ad.
Read the guideWhere to see comments on Facebook ads
The Ads Manager click path almost nobody knows, and why the comments under the thing you are paying for are not on your Page.
Read the guideHow to moderate comments on Instagram ads
Hidden Words is an account setting, not an ad setting, and that is the thing everyone trips over.
Read the guideDo negative comments hurt Facebook ads?
Yes, but not the way the blogs claim. What Meta actually documents, what nobody knows, and how to do your own arithmetic.
Read the guideWhy was my Facebook ad rejected?
It is usually one sentence of copy, and the rejection notice never tells you which one. The personal attributes trap, explained.
Read the guideWhat is engagement bait?
Tag a friend, comment YES, share to win. Meta named five kinds and demotes all of them, and most people writing it do not know they are.
Read the guideCommunity and reputation
What to say, what to hide, and how to decide which is which.
How to respond to negative comments
Replying is half the job. Deciding which comments deserve a reply at all is the half nobody teaches.
Read the guideHow to respond to Facebook reviews
Facebook calls them Recommendations now. Write the reply for the next customer reading it, not for the reviewer.
Read the guideWriting a social media comment policy
The post you point at when someone calls it censorship. What it must say, where to pin it, and why consistency is the hard part.
Read the guideHow to moderate comments in Arabic
Alef forms, dialects, and Arabizi defeat a word list before you finish writing it. Why Meta's filters are English-shaped.
Read the guideHow to handle a comment pile-on
Stop the bleeding, work out who is actually angry, then decide. And why hiding real customers makes it a bigger story.
Read the guideScale and operations
What moderation costs once you have more than one page to watch.
Managing comments on multiple Facebook Pages
Every native setting is per Page, so five Pages is five lists that drift apart. The spreadsheet trick, and what Business Suite will not do.
Read the guideWhat comment moderation actually costs
Your numbers, our arithmetic, shown in full. Including the cost you are already paying without noticing.
Read the guideHow to moderate comments around the clock
168 hours a week is 4.2 full time people. Meta's filters really do run all night, and they are still last week's list.
Read the guideFacebook comment filter limits
The 1,000 cap, the variations Meta catches free, and the things nobody has documented. The most technically honest guide here.
Read the guideHow to audit your comment section
The twenty minute checklist you run on a Tuesday instead of writing a post mortem on a Friday.
Read the guideOr skip ahead and use the tool
Most of these guides end at the same place: a box Meta wants you to fill in yourself. Our free tools fill it. No signup, no email, nothing you type leaves your browser.
See all free toolsAbout these guides
- Yes. Facebook and Instagram name the same feature differently, so most guides here cover one platform properly rather than both badly. Instagram calls its keyword filter Hidden Words, Facebook calls its version Content Moderation, and the guide for each one says where it lives and what it catches.
Stop watching your comments. Sweep them.
Start your 7-day free trial. Connect your first Page in under 2 minutes.
7 days free. No credit card. Cancel anytime.
