Free Social Media Moderation Cost Savings Calculator
Covering your comments around the clock is not a policy, it is 168 hours a week, and 168 hours is more than four full time people. Put your team in below and see the gap between what you promised and what you staffed. Nothing you type ever leaves your browser.
Your team
The gap
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Automated comment moderation for Facebook and Instagram
We monitor your Facebook and Instagram pages 24/7 and automatically hide bad comments and spam in your ads and organic posts.
14-day money-back guarantee. Setup in 2 minutes.
What this tool does
Everybody says they watch their comments. Almost nobody has staffed it. The two facts live in different parts of the business and they never get put in the same sentence, so the gap between them is invisible until something goes wrong at 3am on a Saturday.
This does the arithmetic nobody does. A week has 168 hours in it. A full time person covers 40 of those, before holiday, before sick days, before the fact that no human being reads comments for eight straight hours without their judgement falling apart. So covering every hour is 4.2 people, and if you have one, you are not short a bit. You are short 3.2 people.
There are no benchmarks in here and no salary averages we found somewhere. Every number on the right comes from a number you typed on the left, and the formula is printed underneath so you can check it.
It is free, there is no signup and no email, and the whole thing runs in your browser.
How to work out what your coverage really needs
The inputs are simple and the honesty is the hard part. Three of the four numbers get rounded in your favour by instinct.
- 1Count the people, not the intentionsOnly count people who genuinely look at comments as part of their job. The founder who checks their phone at midnight is not half a moderator, and putting them in here is how you get an answer that agrees with you.
- 2Use the real cost of employing themWhat they cost you, not what lands in their bank. If you use freelancers, use the annual equivalent of what you actually pay them. If the salary sits in someone else's budget, put it in anyway: it is still money.
- 3Pick the coverage you actually promiseNot the one you aspire to. If your ads run at 2am and you have told yourself you are on top of the comments, that is around the clock, which is 168 hours a week, and the calculator is about to tell you what that means.
- 4Be honest about the share of the weekNobody moderates comments full time. They also do the posting, the reporting, and the meetings. If comments are 40 percent of their week, then a full time person gives you 16 hours of coverage a week, not 40. This is the input people get wrong most.
- 5Look at the gap, not the costThe money is the easy half. The gap is the interesting one, because it is the number of hours a week your comment section is on its own, and nobody has ever budgeted for those.
How to close the gap without hiring
There are only three ways out of this, and the first two are free.
- 1Cut the volume with a keyword listEvery scam comment your filter kills automatically is a comment nobody had to look at. Instagram calls it Hidden Words, Facebook calls it Content Moderation, and our free hidden words generator builds you the list.
- 2Turn on Meta's own filtersBoth platforms ship an offensive words filter, and both have it off by default. It costs nothing and it takes the crude stuff out of your team's day.
- 3Be honest about the coverage insteadThis is the option nobody says out loud. If you cannot staff around the clock and you will not automate it, then you do not cover it around the clock, and everyone should know that rather than assume otherwise.
- 4Or stop needing a person for the first passMost of what your team reads needs no judgement at all. It is crypto bait, it is contact spam, and it is obvious in a second. That first pass is the part that does not need a human, and it is most of the hours.
What this gap tells you, and what it leaves out
The number on the right is real arithmetic on your own inputs. It is also, in every direction, generous to you.
What this counts
- The arithmetic nobody does168 hours a week against 40 hours a person. It is not complicated maths, it is just maths that never gets done, because coverage and headcount live in different conversations.
- The share of a week that is realA moderator who spends 40 percent of their week on comments gives you 16 hours, not 40. This is the input that quietly breaks most rotas.
- What the gap costs to hireAt your own salary figure. It is the honest price of solving this the way everyone assumes it gets solved.
- The comments share of your payrollThe part of your team's cost that is really comment moderation, which is a line item nobody has ever written down.
What it leaves out
- Holiday, sickness, and being humanThis is the big one. The maths assumes 40 hours a week, 52 weeks a year, with nobody ever ill and nobody ever away. Your real coverage is meaningfully worse than this page says.
- That judgement degradesNobody reads abuse for eight hours and makes the same call at hour eight as at hour one. The eighth hour is real on the rota and much less real in the comment section.
- LanguagesFive people covering 168 hours does nothing for you if none of them read Arabic and your ads do. Coverage is hours and it is also skills.
- The cost of what got throughThis prices your staffing. It does not price the buyer who read a scam accusation under your ad at 3am and quietly left, because nobody can count them.
- The recruitingClosing a 3 person gap is not a cheque, it is three hires, three notice periods, and three people who need training. The number here is the salary and none of that.
- Whether anyone will stayReading abuse aimed at your brand all day is the job people quit first. The gap you close this quarter is a gap again next year, and the calculator has no column for that.
Closing the gap with people vs Sweep Inbox
Both close it. One of them costs the number above and needs recruiting. Here is the plain comparison.
| Hiring for it | Sweep Inbox | |
|---|---|---|
| What it costs | The hiring figure above, every year | A subscription, with a 14 day money-back guarantee |
| Time to be covered | Recruiting, notice periods, training | Setup in about two minutes |
| Covering 168 hours | 4.2 people, before anybody takes a holiday | Included. There is no rota |
| The first pass on obvious spam | A person reads every one | Our AI model reads them, so your team does not |
| Languages | You hire for each one | Any language, no hiring |
| Consistency at hour eight | Human, and it shows | The same call every time |
| What your team does instead | Reads crypto bait | Replies to the buyers actually asking questions |
Questions people actually ask
- 4.2, and that is before holidays. A week is 168 hours and a full time person covers 40 of them, so covering every hour needs 4.2 full time people. Add holiday, sickness, and the fact that nobody does this well for eight straight hours, and the real figure is higher. This is why almost nobody who says they watch their comments around the clock actually does.
More free tools
Every tool here is free, runs in your browser, and never asks for an email.
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Open tool168 hours a week. You have got one person.
The gap does not close by trying harder, and hiring for it costs what the calculator just told you. Connect your pages and let Sweep Inbox take the first pass, so the hours nobody staffed are covered anyway.
14-day money-back guarantee. Cancel anytime.
