Free Comment Moderation ROI Calculator
Moderating comments by hand has a price, you just never get an invoice for it. Put your real numbers in below and watch what one month of it costs in hours and in money. Nothing you type ever leaves your browser.
Your numbers
What it costs you
That is 6.3 working days a month, every month.
Free. No signup, no email. Nothing you type here leaves your browser.
Automated comment moderation for Facebook and Instagram
We monitor your Facebook and Instagram pages 24/7 and automatically hide bad comments and spam in your ads and organic posts.
7 days free. No credit card required. Setup in 2 minutes.
What this tool does
Nobody budgets for comment moderation. It is not a line item, it never gets approved, and no one signs off on it. It just quietly eats an hour here and twenty minutes there, usually belonging to the person who can least afford to lose it. Because it never appears on an invoice, it feels free. It is not free, it is just unpriced.
This calculator does one small thing: it multiplies your own numbers together and shows you the total. There are no industry averages in here and no statistics we made up. Every figure on the right comes from a figure you typed on the left, and the formula is printed underneath so you can check it.
It is free, there is no signup and no email, and the whole thing runs in your browser. Your numbers are never uploaded, because there is no server involved.
How to work out what moderation is costing you
The calculator is only as honest as the numbers you feed it, and the instinct is to lowball every one of them. Try not to.
- 1Count the comments on a normal dayOpen one page and count what a real day looks like, not your quietest one. If you are running ads, count a day you were spending, because that is the day the comments show up.
- 2Be honest about the minutesIt is rarely as fast as you think. Reading it is quick, but deciding what it is, checking the account, hiding it, and getting back to what you were doing is not. Two minutes is a fair starting point for anything that needs a decision.
- 3Use the real hourly rateIf you pay someone, use what they cost you rather than what lands in their bank. If you do it yourself, use what an hour of your time is worth. If you would rather not put a number on that, leave it at zero and read the hours instead.
- 4Multiply by every page you runThis is where agencies get a surprise. Ten clients is ten comment sections, and the work does not get faster because you did the last one five minutes ago.
- 5Look at the yearly figureThe monthly number is easy to shrug off. The yearly one is the one that tends to change the conversation, because it is the same money you would spend on a person.
How to make the number smaller
There are only three levers in the formula, and only two of them are worth pulling. Everything below is free.
- 1Stop the easy spam before it arrivesInstagram calls it Hidden Words, Facebook calls it Content Moderation. A keyword list hides the obvious scams automatically, which takes them out of the count entirely. Our free hidden words generator builds you one.
- 2Turn on Meta's own filtersBoth platforms ship an offensive words filter that is off by default. It costs nothing and it catches the crude stuff before you have to read it.
- 3Stop opening every commentMost of the minutes go on deciding, not acting. Check the comments you paste into our free spam checker in one go rather than one at a time, and batch the hiding.
- 4Do not cut the minutes by rushingThe tempting lever is the one that says two minutes. Rushing does not reduce the work, it just moves the cost somewhere you cannot see, like the customer question you hid by accident.
What this number gets right, and what it leaves out
The figure on the right is real money, but it is the floor rather than the ceiling. Here is exactly what it counts and what it cannot.
What this number counts
- Your hours, at your rateNothing here is a benchmark or an industry average. Every figure comes from a number you typed, multiplied by a calendar.
- The work multiplying across pagesModeration does not get cheaper per page, it gets more expensive in total. Agencies feel this first, and the calculator shows the slope.
- The cost nobody signs off onThis work never gets budgeted, so it never gets questioned. Putting a yearly figure on it is usually the first time anyone has.
- Time as the real currencySet the rate to zero and the money disappears, but the hours do not. That is the honest version for a founder doing it themselves at 11pm.
What it leaves out
- The sales the spam already cost youThis is the big one. You paid for the impression, and a scam reply sat at the top of your comments while you slept. That is money gone, and no number of hours saved will bring it back.
- The comments you never sawThe calculator prices the comments you handled. The ones you missed cost you more and appear nowhere in this maths, because you do not know about them.
- Getting your attention backTwenty comments do not cost twenty times one comment. Every interruption drags you out of whatever you were doing, and the way back in is not free.
- The customer questions buried underneathPrice, sizing, shipping. Those comments turn into orders, and they are the ones missed while you are busy hiding scams. That is lost revenue, not a lost hour.
- Every hour outside your working dayAds run at 2am and across time zones. The calculator assumes someone is there. Nobody is there.
- What it does to the person doing itReading abuse aimed at your brand all day has a cost that does not fit in a spreadsheet. It is real, and it is why people quit this task first.
Moderating by hand vs Sweep Inbox
The calculator prices one way of doing this. Here is what changes when a tool reads the comments instead of a person, laid out as plainly as we can.
| Doing it by hand | Sweep Inbox | |
|---|---|---|
| What it costs | The hours above, every month, forever | A subscription, with a 7 day free trial |
| Who reads the comment | You, or someone you pay | Our AI model reads every one as it lands |
| When it happens | When someone is awake and looking | Around the clock, seconds after a comment is posted |
| How long spam stays visible | Until you find it, which can be hours | Seconds |
| Adding another page | Adds the same work all over again | Connect it once, no extra work |
| Other languages | You need someone who reads it | Any language, nothing to set up |
| Consistency | Depends who is doing it, and how tired they are | The same call every time |
| Customer questions | Found if you get to them in time | Left visible and waiting in one inbox |
Questions people actually ask
- Comments a day, per page, multiplied by your number of pages, multiplied by 30.44 days, gives comments a month. Multiply that by the minutes you spend on each one and divide by 60 for hours a month. Multiply the hours by the hourly rate for the cost. The formula is printed under the calculator, and 30.44 is just the average length of a month.
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Open toolNow you know the number. It does not have to be yours.
The hours above repeat every month for as long as you run ads. Connect your pages and let Sweep Inbox read the comments as they land, so you can spend that time on the buyers instead.
7 days free. No credit card. Cancel anytime.
