Free tools for anyone drowning in comments
Small tools that solve one comment problem each. No signup, no email, no credit card. They run in your browser and nothing you type ever leaves your device.
Hidden Words Generator
Build a blocked words list for Instagram and Facebook in one click, then paste it into your Meta settings. No signup, no email.
Open toolComment Spam Checker
Paste the comments from under your posts and ads, and see which ones are spam and why. No signup, no email.
Open toolNegative Comment Reply Generator
Ready to post replies for complaints, scam accusations, trolls, and late deliveries. Pick the situation and the tone, then make it yours.
Open toolComment Moderation ROI Calculator
See what moderating your comments by hand costs every month, in hours and in money. Your numbers, our arithmetic, shown in full.
Open toolComment Section Health Score
Ten questions, one grade, and the specific fix for every weak spot in how you handle your comments. Most of the fixes are free.
Open toolProfanity Block List Generator
Build a swear word block list in English, French, Spanish, Arabic, or German, and choose how strict it is. Paste it straight into Meta.
Open toolEmoji Spam Blocked List
Emoji spam has no words, so word filters never see it. Meta's blocked list takes emojis too. Build one and paste it in.
Open toolArabic Hidden Words List
An Arabic blocked words list written as Arabic, not translated. Gulf, Egyptian, Levantine, and Maghrebi dialects included.
Open toolComment Policy Generator
The post you point at when someone asks why their comment was hidden. Pick your industry and strictness, then pin it.
Open toolFacebook Review Response Templates
Replies for angry one star reviews, fake ones, mixed, and glowing. Written for the next customer reading, not the reviewer.
Open toolModeration Cost Savings Calculator
Covering every hour is 4.2 full time people. See the gap between the coverage you promised and the team you have.
Open toolFacebook Ad Policy Checker
Paste your ad copy and see which phrases look risky, and which Meta policy each one belongs to. It cannot approve anything, and it says so.
Open toolAd Comment Cost Calculator
You paid for the impression and a scam reply was underneath it. See what that is worth, with the guesswork clearly labelled.
Open toolAd Character Limits Counter
Facebook and Instagram do not have the same limits, whatever the blogs say. Live counter with a truncation preview.
Open toolCPM, CPC and CPA Calculator
Fill in whatever you have from Ads Manager and it works out the rest. Anything it cannot compute says so instead of showing zero.
Open toolBreakeven ROAS Calculator
The 1 divided by margin shortcut is wrong and it flatters you. This one counts fees, shipping, and fulfilment.
Open toolAd Frequency Calculator
Frequency on its own tells you nothing. See how much of your audience you have actually burned through.
Open toolUTM Builder
Tagged campaign links with the Meta presets already right, plus the dynamic parameters almost nobody uses.
Open toolA/B Test Significance Calculator
Is variant B really winning, or is it a coin landing heads? A proper two-tailed test, explained in plain words.
Open toolAd Budget Calculator
Work backwards from a revenue goal to the spend it needs, with the ROAS your plan quietly assumes shown next to it.
Open toolEngagement Bait Checker
Tag a friend, like if you agree, share to win. Meta demotes all of it. Paste your caption and get a rewrite.
Open toolInstagram Engagement Rate Calculator
The rate everyone quotes divides your likes by people who never saw the post. This gives you that one and the honest one.
Open toolInstagram Comment Picker
Pick a giveaway winner with a genuinely random draw. No post link, no upload, and deliberately no reroll.
Open toolBanned Hashtag Checker
The ones that catch you out are words like desk and adulting. Honest about the fact that no list is official or current.
Open toolInstagram Fonts Generator
Every style at once, ready to copy. Also the only one that tells you which styles your blind followers cannot read.
Open toolInstagram Character Counter
Captions can be 2,200 characters and get cut off at 125. See exactly which words disappear behind the more link.
Open toolFollower Growth Rate Calculator
8 percent in a week and 8 percent in a quarter are not the same. This normalises properly so you can compare them.
Open toolInstagram Reach Rate Calculator
A 500 percent reach rate can mean your own followers never saw the post. Split it and find out which it is.
Open toolFacebook Engagement Rate Calculator
Dividing by page likes is close to meaningless when barely any of them see your posts. Add reach and get the real number.
Open toolFacebook Comment Picker
Draw a giveaway winner from your Facebook comments. No post link, nothing uploaded, and deliberately no reroll.
Open toolFacebook Character Counter
63,206 characters is trivia. Your post gets cut at 125 on a phone, and you cannot see that from your desktop.
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